Each year Gartner (leading IT research company) is releasing "Magic Quadrant Research" reports and predictions, Comparing the major technology market. Few Examples which we might have come across are Magic Quadrants for MDM, Data-Integration, Cloud Computing, BI and Analytics etc. These reports gives idea about the competing technology providers in the corresponding market segment which can be considered while evaluating the products for consideration in client places. Also helps the professionals to get educated about the competing products in the market which provides same or better functionalities/capabilities and corresponding strengths and Challenges in the market segment we are working on.To understand more about the Magid Qudarants and the associated research methodologies, Please refer this link.Being interested lately in Big Data and Hadoop related technologies and evolution of Big Data Analytics in the technology market, I was keenly interested in watching Analytics technology market segment and confused about the future of traditional analytics. Due to this particular interest, I got a chance to look into the "Magic Quadrant for Business Intelligence and Analytics Platforms" - A free report which Tableau is offering in their site now if you want to get our hands on.After reading the report on high level, I came to know that Gartner splits the analytics technology market report into 2 separate reports. Until last year, we used to have only one for all the Business Intelligence and Analytics technology providers. Here is the statement from Gartner Report explaining why it has decided to have 2 different research reports. "Since 2006, Gartner has published a Magic Quadrant on BI and analytics (the name has changed slightly over the years) to evaluate vendors across the entire spectrum of BI and analytic capabilities but focused on their ability to provide traditional query and reporting (descriptive) capabilities. During the past few years, interactive visualization (diagnostic), predictive and prescriptive analysis has become more important to organizations, and this has been reflected in the vendors evaluated in the Magic Quadrant and their positions therein.In 2013, Gartner's analytics research team decided that the scope of the Magic Quadrant had grown to cover multiple markets. Although the decisions were sometimes connected, the evaluation process that most clients followed for "traditional" BI capabilities had become separate from that used to evaluate "advanced" analytic capabilities. Hence the team decided it was time to introduce an additional Magic Quadrant on advanced analytics platforms.The new "Magic Quadrant for Advanced Analytics Platforms" covers the diagnostic, predictive and prescriptive components, but assigns most weight to the predictive.The present "Magic Quadrant for Business Intelligence and Analytics Platforms" encompasses all four components - descriptive, diagnostic, predictive and prescriptive - but allocates more weight to the descriptive and diagnostic.Some vendors have offerings that qualify them for inclusion in both Magic Quadrants."Please refer the below images for the magic quadrants corresponding to Traditional and Advanced Analytics.Magic Quadrant for Traditional BI and Analytics:Magic Quadrant for Advanced Analytics:Let me know your feedback, comments.